Enabling Customers To Trust Your Website: Three Things To Implement

In a world of online scams, hacks, dodgy websites, and faceless third parties, the average customer is very wary about where they put their credit card details. It feels like you can’t trust anyone these days, and taking a website at face value can be a bad idea! 

But as a new small business with a website that has a lot to prove, how can you enable customers to trust you and part with their cash? After all, you know you’re a legitimate seller with a good product, but how can you help a customer to see this from their end? Don’t worry, we’ve got you covered; here are three things to implement. 

Reviews and Testimonials

If you’ve gotten good reviews for your website - if you’ve plugged your site into Google My Business you’re going to have a few by now - make sure they’re front and center on your homepage. 

Reviews from other customers are worth their weight in gold. They’re a surefire sign for other potential customers that people have shopped here before and had a good experience. Most of all, they’re going to assure visitors that they’re not going to get their card details stolen.

You should also try to respond to any review you get, whether it’s positive or negative, and either thank them for their feedback or ask them to reach out to you. Most third party reviewing sites allow for this, so you just need to create an account for your business and make sure you monitor what people are saying. 

A Trusted Payment Gate

The one thing a customer wants to see when they first land on your website? That you’re using a well-known payment gate that carries a strong level of trust with it. Combine this with an SSL lock in the corner of the URL and plenty of good reviews about your website and your visitors are going to know they’re in the right place.

Don’t underestimate just how important this last step is. Indeed, it doesn't matter how you built your website or what platform you decided was best for your needs. Taking payments needs to be done securely and efficiently and with a proper level of encryption. 

Thankfully, it’s quite easy to implement these kinds of payment gates onto a website. Let’s say you’re using WordPress; you can download and install a WordPress payment processor plugin that’ll give customers peace of mind over the privacy of their payment details. 

Responsive Customer Service

Responsive customer service is a sign of legitimacy. If someone reaches out and gets a response within 48 hours, the person running the website is likely to be a real seller who cares about their customers’ experience. As such, if you’re tempted to not respond to emails raising concerns or asking for a refund for later, don’t leave them too long.

If you want customers to trust your website, implement these steps. They’ll make a world of difference to the perception of your business.