How to Attract and Retain the Best Talent

Image credit: freepik

Now that the Great Resignation has served as a solid wake-up call to businesses, Dr. Isabell Welpe of the Technical University of Munich maintains that organizations must start moving away from a one-size-fits-all approach for their employees. Instead, the leadership and organizational expert suggests establishing individualized working conditions so that they can attract and retain top talent and thrive as an organization.

If you want your company to have access to the best in your industry, here’s how you can individualize and improve your hiring processes:

Improve Your Branding as an Employer

While your branding as a company can attract your target consumers, your branding as an employer is equally important. It can serve as a green flag for prospective talents.

In fact, commerce experts discovered that employers are starting to invest in their branding as a great place to work, so that they can attract and retain their workforce. To do this, organizations are providing career advancement opportunities, supporting the work-life balance of their employees, and even changing the structures of their corporate social responsibility programs. By implementing changes that are related to your preferred employer branding, it becomes easier to convince top talent to be a part of your workforce.

Create Clear Paths for Career Advancement

Growth opportunities should make up a substantial chunk of your employer branding. This can be a strong way to meet the psychological needs of employees.

Given that employees want to feel valued in their workplace, organizational leaders need to set goals and motivate employees, in order to boost their retention. An effective HR management leader is able to develop clear mentorship programs and guidelines to advance the careers of their employees and help them perform better in their positions. By providing clear paths for career advancement, you show your current and prospective employees that you are invested in their professional growth.

Provide Competitive Benefit Packages

Benefits packages can support the well-being and productivity of your workers. They also can offer a competitive advantage over other employers.

To develop an individualized and attractive benefits package, begin by focusing on the factors that can support the careers of your employees. One benefit you should consider is a well-being package or a gym membership, especially since, as we pointed out in  “Everyday Lifestyle Tips to Help You Excel in Your Career,” regular exercise can reduce stress and improve employees’ energy levels. You can also support their health by serving free healthy food in your office and providing nutrition education for all employees, including your remote employees.

Be Receptive to the Needs of Your Employees

You can further individualize your benefits packages and make them more attractive to the best talents by regularly assessing the needs of your employees.

As a conflict-resolution consultant in Silicon Valley, Pollack Peacebuilding founder, Jeremy Pollack, told Fast Company that he recommends that employers address the psychological needs of their employees so that they can prevent high turnover rates. To illustrate, Pollack emphasizes that workers across the globe want to feel valued in their workplaces. Conducting regular surveys within the company is one means by which employers can assess the gaps in the workplace and address the unique needs of talented employees.

It is more challenging to attract and retain talents in the time of the Great Resignation. While it may take additional work, developing the right strategy for attracting and retaining these employees will help you build a more productive, engaged and resilient workforce.

 Article written by Rachel Justus

Rachel Justus

 Author bio: After 10 years in the corporate world, Rachel Justus decided that she wanted a change of pace and became a mental health advocate and lifestyle blogger. Now, she gets to write about her passion by day, and make time for hobbies like knitting and baking by night.

 Written exclusively for Maria Leonard Olsen